File Name: collis and hussey 2014 business research .zip
The wall panel just one step too far away. Oct 13, It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods.
Aim of the book The success of the previous editions of Business Research has led to the development of this fully revised and expanded fourth edition. It is intended to provide practical guidance to students and early career researchers who are conducting research in business and management disciplines. The successful format of the earlier editions has been retained, but the design has been improved to better meet the needs of students and those responsible for teaching research methods. Each chapter is clearly structured around a particular topic and the different aspects are simply described and explained.
This paper aims to study the impact of innovation climate IC on co-creating modular mass-customisation CMMC in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer VC in a modular jewellery emerging market that includes international companies.
After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled — across five-point Likert scale format — through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market. SmartPLS software was used for structural equation modelling analysis.
Recent industrial developments that can be observed in such international modular jewellery sector can be enhanced by the empirical evidence of this research regarding the importance of developing IC for more creative manufacturing approach of modular mass-customisation and better VC.
Conceptually and empirically, it consolidates and adds to the literature of production and operations management mass-customisation , organisational studies and innovation science organisational climate for innovation and applied social sciences. Adel, H. Published by Emerald Publishing Limited.
Anyone may reproduce, distribute, translate and create derivative works of this article for both commercial and non-commercial purposes , subject to full attribution to the original publication and authors. One of these evolved functional strategies is mass-customisation, which can integrate the best of two manufacturing approaches; namely customisation and mass production Ulrich et al. In other words, it provides product variety on a large scale along with succeeding to maintain cost efficiency Huang et al.
However, mass-customisation without innovation in the process and products will not be able to sustain customer delight Huang et al. After conducting a comprehensive review to the literature of production and operations management, organisational studies and innovation science, many studies Karlsson, ; Blecker and Abdelkafi, ; Huang et al. Some other researchers studied the important role of developing an internal organisational climate for supporting innovation Worren et al.
Besides, very limited number of studies examined the mass-customisation MC — only in terms of cost efficiency, volume effectiveness, and responsiveness — and innovation as constructs in the same research model.
For example, Liu et al. From a generic manufacturing perspective, Gunday et al. In terms of modularity dimension, Worren et al. According to Tu et al. Therefore, the authors of this research were encouraged to study this relationship in such unique evolving market. Concerning the modular jewellery sector, different reasons inspired the authors to select it for the empirical part of the current research.
First, there are contemporary industrial developments that can be observed in the international modular jewellery sector related to the creative manufacturing approach of modular mass-customisation. Second, regarding the Egyptian jewellery market, the ancient Egyptians have been known since B.
Currently, the Egyptian modular jewellery market includes reputable international companies producing and selling in Egypt and having skilled human assets with low labour cost, and their exports are increasing to different countries e.
The next sections of this research paper are arranged as follows. As for the research methodology, Section 3 proposes the conceptual framework and discusses the mixed methods approach with the data collection methods used in this study. Regarding the nature of the selected manufacturing sector, Section 4 presents a holistic picture of the modular jewellery market of a creative emerging Egyptian economy.
Consequently, Section 6 encapsulates the main conclusions, limitations and practical implications of this research. From a multidisciplinary perspective, the authors in this paper consolidated the relevant literature on production and operations management, organisational studies and innovation science to discuss the relationships between the research variables: CMMC, IC and VC. This paper critically discusses the previous studies that investigated these constructs in addition to generating a new streamline of research that explores the relationship between IC, VC and CMMC with higher level of customer involvement in the assembly and reassembly processes.
Based on a comprehensive review of the literature of production and operations management, the authors found that many studies Karlsson, ; Piller et al. But for this unique industry, after carrying out the qualitative interviews in the modular jewellery market, CMMC approach was found to be regarded empirically as one construct instead of dealing with it as three independent factors.
These three factors can be traced in the literature as follows. First, mass-customisation strategy was defined as the ability of offering product variety on a large scale along with succeeding to maintain cost efficiency Huang et al. The mass-customisation capability was operationalised by some scholars in terms of cost efficiency, volume effectiveness, and responsiveness.
For example, Tu et al. Moreover, Tu et al. With different empirical findings, Squire et al. Therefore, the authors of this research paper detected mixed reported findings in the previous literature, that represent a gap for the current study as well as future researches as suggested by Squire et al. This product modularity or modular design tactic satisfies both organisational functions, production and operations management in addition to marketing, because it saves manufacturing costs better than the customisation approach and augments customer delight more than the standardisation strategy Duray, ; Heizer et al.
Yet, Ahmad et al. Thus, modular product design can lead to unlimited number of varied and individualised products Bask et al. Heizer et al. Yet, Abdallah et al. This brings us to the third factor , which is customer involvement in the assembly process i. Prior authors Duray et al. The customer engagement in the phases of the production process was also pinpointed in the literature by the term co-creating mass-customisation Loef et al. With different levels of customer involvement, Gilmore and Pine shaped four types for mass-customisation collaborative , adaptive , cosmetic and transparent that were pointed out later by other studies Da Silveira et al.
In the modular jewellery industry, the mass-customisation strategy is used as a blend of the collaborative and adaptive approaches. Regarding the relationship between the research factors, Abdallah and Matsui within one research model assessed the impact of product modularisation and customer involvement in the production process as one factor on mass-customisation and VC.
They asserted that product modularity together with customer involvement are two important factors for maintaining a comprehensive approach towards mass-customisation that enhances the distinctive experience of each customer. However, there is a lack of empirical research assessing the relationship between IC, VC and CMMC especially in a unique modular jewellery industry with high level of customer involvement in the assembly and reassembly processes.
Thus, the findings of this paper can contribute conceptually and empirically to this research area. Innovation is a crucial pillar that enables organisations to survive, change and improve their performance in a competitive market especially during challenging times Liao et al. It helps firms in delivering the required value to their customers by flexibly adapting to new market changes via introducing new products or improving the current ones Wang et al.
Wang et al. Scholars Dambiski Gomes de Carvalho et al. In this paper, IC is regarded as the internal organisational environment that motivates human resources to exchange innovative ideas about creative products or processes to promote its performance and maintain a sustainable competitive advantage Worren et al.
As a construct, IC was studied in the literature from different perspectives. Some studies Van der Vegt et al. For example, organisations should provide their HR with the needed financial and nonfinacial resources in order to incentivise them to be creative Chan and Liu, ; Silva, With the aid of giving specific examples, Parry et al. Sarros et al. At both individual and organisational levels, Rui and Kun conceptualised this term by the working environment that affect the individual as well as the institutional innovative performance.
Following the same streamline of research, Jha and Shanker et al. Besides, Chen et al. Regarding its relationship with the VC, Panayides and Kim et al. Also, Gunday et al. As for this research paper, we suggest that IC promotes the CMMC approach in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity, and collaborative assembly. Yet, the relationships between IC and one or more dimensions of CMMC cost effectiveness, volume effectiveness, responsiveness, product modularity, and collaborative assembly were measured independently in a number of different studies.
First , very limited studies examined the relationship between mass-customisation — only in terms of cost efficiency, volume effectiveness, and responsiveness — and innovation as constructs in the same research model. For example, Gunday et al. Second, in terms of modularity dimension, Worren et al. Worren et al. Also, Chen et al. Third, regarding IC relationship with responsiveness, Panayides and Kim et al. Building on the above-mentioned studies, the authors of this paper proposed the three main hypotheses as shown in Table I that describe the relationships between the research variables IC, CMMC and VC in a creative international modular jewellery market.
As for the research variables and its measurement items, the authors relied on the scales used in the previous literature. First, the independent variable i. IC was assessed through a scale developed by Oke et al. Second, the dependent variable i.
VC was operationalised using the measurement-items adopted from Tu et al. Third, the mediating variable i. CMMC was measured in terms of five dimensions: cost effectiveness adapted from Tu et al. Table I summarises the research main variables, its conceptualisation, and related hypotheses.
The purpose of this research is to study the impact of IC on CMMC in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity, and collaborative assembly. The target population encompasses 16 international modular jewellery companies operating in Egypt. All these sixteen companies were contacted, first through emails then direct visits, and fourteen of them agreed to participate i.
Swarovski and Pandora SMEs. Following Mangan et al. The following qualitative and quantitative data collection methods were applied to overcome the limitations resulted from depending on only one technique and enhance the gains of investigating thoroughly the research topic from different angles Mangan et al. Before data collection, as advocated by Hair et al.
Based on these in-depth interviews, the authors developed Figure 2 that depicts the co-creating mass-customisation and IC practices of the international modular jewellery market in Egypt, which can be considered as one of the contributions of this research. Two qualitative focus groups with the Head of Inclusive and Creative Economies Programme in the British Council and seven industry and academic experts in the field of handicrafts, product design, and production and operations management.
Throughout these focus groups, fruitful discussions took place that helped the authors to develop comprehensive understanding about the nature and the future of the creative industries including the modular jewellery sector inside the emerging inclusive economies like Egypt.
This conference involved representatives from the British Council, Egyptian Ministry of Trade and Industry, Federation of Egyptian Industries, Egyptian Industrial Modernisation Centre, and Goethe Institute for the Middle East and North Africa in addition to industry experts in the field of handicrafts especially jewellery manufacturing. Secondary data available about these international companies operating in the modular jewellery market in Egypt Pandora, ; Swarovski, facilitated the identification of their practices concerning co-creating mass-customisation and IC.
As pointed out by Wong and Hair et al.
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The print version of this textbook is ISBN , The new An essential guide for students embarking on serious research projects. Extremely practical and comprehensive, Business Research provides students with the tools they need to succeed From the Back Cover.
Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.
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This paper aims to study the impact of innovation climate IC on co-creating modular mass-customisation CMMC in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer VC in a modular jewellery emerging market that includes international companies. After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled — across five-point Likert scale format — through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market.
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PDF | On Jan 1, , Jill Collis and others published Business research: A Jill Collis at Brunel University London Roger Hussey at University of Windsor.
It is well structured and takes students through the 'maze' of research methods, making what is often a new and challenging subject highly accessible. This fourth edition will be a valuable resource to all research students at whatever level. Its strong student focus makes it stand out, and the end of chapter activities and online resources provide a wealth of support for students embarking on research.
The wall panel just one step too far away. Oct 13, It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. It led those who did not know him to suppose he was an official who performed his duties with a puritanical zeal and a man who had no personal regard for anyone who did not adhere to his own exacting standards. We use correctional facilities, state prisons, inmates.
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