File Name: fashion and clothing psychology .zip
I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. The combination of textile and business classes, along with my independent research, have given me a better understanding of the core concepts involved in this project. I contend that college aged females have a tendency to prefer products based on psychological forces, not their own preferences. To test this hypothesis, I found products that were almost identical in appearance with vastly different price points and used them to create two different surveys.
The first did not have the brand names or price associated with the product, and the second one did. The surveys were distributed to students in the Textiles, Fashion Merchandising, and Design major. After analyzing the results, I was able to determine whether or not college women choose apparel based on their own individualism.
This project will provide insight into whether a brand name can sway consumers from their own preferences, even if the product is almost identical in appearance to a less expensive counterpart. If there is a correlation between brand name and purchasing habits, companies can get an even better understanding of their target market by using psychological concepts in their marketing and branding tactics.
Marketing Commons , Social Psychology Commons. Advanced Search. Privacy Copyright. Senior Honors Projects. Keywords consumer behavior, psychographics, fashion, marketing. Abstract I have always been interested in all aspects of the fashion industry, from apparel production to retail sales.
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Metrics details. The purpose of this research was to provide a critical review of key research areas within the social psychology of dress. The review addresses published research in two broad areas: 1 dress as a stimulus and its influence on a attributions by others, attributions about self, and on one's behavior and 2 relationships between dress, the body, and the self. We identify theoretical approaches used in conducting research in these areas, provide an abbreviated background of research in these areas highlighting key findings, and identify future research directions and possibilities. The subject matter presented features developing topics within the social psychology of dress and is useful for undergraduate students who want an overview of the content area. It is also useful for graduate students 1 who want to learn about the major scholars in these key areas of inquiry who have moved the field forward, or 2 who are looking for ideas for their own thesis or dissertation research. Finally, information in this paper is useful for professors who research or teach the social psychology of dress.
Fashion psychology is commonly defined as the study of the impact of clothing choices on the way in which we perceive and judge each other. And, its focus transcends clothing to also consider the impact of many other products that express self-identity and are influenced by the same forces that drive change in the apparel industry, such as home furnishings, cosmetics, and even automobiles. Fashion psychology is very important to marketers who need to understand the factors that make it likely a product will be adopted by a group of consumers, and who need to predict how long that product will continue to stay in fashion. So, part of fashion psychology focuses on changes in acceptance over time. For example, a classic is a fashion with an extremely long acceptance cycle that is adopted by a fairly large group. In contrast, a fad is a short-lived fashion.
Fashion consciousness is an important consumers' attribute affecting their purchase of luxury products. The existing research mainly focuses on certain factors of fashion consciousness in fashion markets. This research investigates the psychological and social factors of fashion consciousness in the luxury fashion market.
People use clothing to make personality inferences about others, and these inferences steer social behaviors. The current work makes four contributions to the measurement and prediction of clothing-based person perception: first, we integrate published research and open-ended responses to identify common psychological inferences made from clothes Study 1. We find that people use clothes to make inferences about happiness, sexual interest, intelligence, trustworthiness, and confidence. Second, we examine consensus i.
Ты же всегда стремился к большей ответственности. Вот. Он печально на нее посмотрел.
Мысль Сьюзан показалась ему достойной внимания. - Неплохо, но есть одно. Он не пользовался своими обычными почтовыми ящиками - ни домашним, ни служебными. Он бывал в Университете Досися и использовал их главный компьютер. Очевидно, там у него был адрес, который он сумел утаить. Это хорошо защищенный почтовый ящик, и мне лишь случайно удалось на него наткнуться. - Он выдержал паузу.
Наверное, я должен был обратить на это внимание, но тот тип показался мне настоящим психом. Беккер нахмурился. Слова Стратмора эхом звучали в его ушах. Мне нужно все, что было у Танкадо при. Все.
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